Born of a spirit of boldness and innovation, Mateus has always demonstrated an unparalleled ability to reinvent itself. This year, the brand is set to surprise us once again with a more sophisticated bottle that will hit the market as early as April. A change that promises to mark a new chapter in the life of the most international of Portuguese wines.
While retaining the same profile and flavor as always—light, fresh, and youthful—Mateus now comes in a new, taller, and more elegant bottle, with a redesigned label—more modern and featuring lighter tones that convey its freshness. This change also gives a more premium and contemporary look to the brand, which was founded in 1942 but continues to win over new consumers today. With this evolution, Mateus reinforces its lifestyle positioning and reaches out to younger audiences, challenging new generations to explore different moments of enjoyment with friends or family.
“For everything it represents, Mateus is, for Sogrape, the crown jewel. It is the past, the present, and the future. Because it has brought us this far and because it promises to take us even further. And that is why this new bottle marks yet another act of courage in the history of this iconic brand, which has always known how to reinvent itself and stay ahead of its time,” comments Fernando da Cunha Guedes, President of Sogrape.
The history of Mateus dates back to 1942, when Fernando van Zeller Guedes, founder of Sogrape, created and launched a visionary concept: a new style of wine—rosé—with a unique flavor, slightly pétillant, and a strong identity, in an innovative and original bottle inspired by the canteens of World War I soldiers. More than 75 years later, Mateus is a truly global brand, present in over 120 countries and with more than one billion bottles sold.