Registration is now open for yet another competition dedicated to revolutionizing the wine industry through innovation, which returns on September 19
Sogrape announces the return of the Sogrape Impact Hack, a unique competition that challenges students, aspiring entrepreneurs, and wine enthusiasts to develop innovative solutions to reinvent the wine industry. This year, participants will contribute directly to the areas of Direct-to-Consumer and Wine Tourism in a true marathon of creativity and disruption.
Following the success of the first edition in 2023, which drew more than 100 participants, the Sogrape Impact Hack returns to Espaço Casa Ferreirinha, in Vila Nova de Gaia, to bring together innovative and passionate minds on an open platform for collaboration and creative problem-solving.
The competition will begin on September 16 with an online session from 11:00 a.m. to 4:00 p.m., during which teams will begin the ideation process. The in-person event, which this year will include prototyping activities, will take place on September 19 from 8:00 a.m. to 8:00 p.m., during which participants will have 12 hours to transform ideas into concrete solutions by leveraging innovative approaches in two key areas. Sogrape believes that the Direct-to-Consumer and Wine Tourism sectors are essential for building meaningful relationships with customers and consumers, and sees this competition as an opportunity to engage the community in co-creating a more positive and sustainable future.
The top three projects will receive prizes of €1,500, €1,000, and €500, to which an additional amount will be allocated to NGOs, and the winners may also have the opportunity to implement their concepts. The Sogrape Impact Hack is part of Sogrape’s open innovation program and reinforces its commitment to innovation and its acceleration in the wine sector. Registration is open until September 11 and can be completed here on the event’s dedicated page.
About Sogrape
Founded in 1942 by Fernando Van Zeller Guedes, Sogrape was created to showcase the quality of Portuguese wines to the world. From a winery in the Douro region focused on producing Mateus Rosé, this family-owned company has gone global, with a presence in more than 120 markets, and today owns more than 1,600 hectares of vineyards spread across Portugal, Spain, Chile, Argentina, and New Zealand.
Driven by the purpose of bringing friendship and happiness to all those with whom it interacts through its great wines, the family spirit and high-performance team culture fostered at Sogrape are key to the path to success it has been building for over 80 years.
Under the leadership of Fernando da Cunha Guedes, current President and representative of the third generation of the founding family, this leading Portuguese company aims to spread “Sograpiness” throughout the world and establish itself as a catalyst for positive social change, while respecting the planet’s limits in building a more sustainable and inclusive future.