Mateus launches its new Limited Edition with a digital experience capable of transforming the environment into music.
Mateus presents its new 2026 Limited Edition—a tribute to the world of music and its unique ability to create emotional connections between people. Under the motto “Life is your playlist,” this special edition explores the harmony between the brand and creativity, dressing its iconic bottle in a visual design inspired by this concept. To bring the graphic design of this edition to life, the brand enlisted the artistic vision and talent of Polish illustrator Dawyd Ryski.
Following the success of previous editions, the brand now celebrates music as a universal connector, capable of enhancing every moment of togetherness and relaxation. This initiative reinforces Mateus’s identity as a catalyst for emotions and shared experiences. “With over 80 years of history, Mateus has accompanied generations during moments of celebration and reunion. Our journey is rooted in our ability to stay current and close to consumers, without ever losing our essence. Mateus serves as a bridge between cultures and generations. With this edition, we want to inspire spontaneous celebration through music, creating a sensory experience that transcends borders,” says Filipe Gonçalves, Chief Marketing Officer at Sogrape.
The 2026 Limited Edition extends into the digital world via a QR code located on the bottle’s neck. By savoring the wine and scanning this code, consumers gain access to a platform that offers exclusive, personalized playlists for every moment, ensuring the perfect soundtrack for every toast.
Available in the Mateus Rosé Original version, this limited edition features a vibrant design where musical elements and Ryski’s illustrations blend with the wine’s signature freshness. The sleeve covering the bottle is produced with sustainability in mind, to allow for easy separation of materials and facilitate the recycling process.
The creative development and art direction for this edition were handled by Pedro Vareta Studio, a strategic design studio that collaborates with the brand on curating visual concepts and selecting artistic talent for innovation projects.
Mateus’s 2026 Special Edition is now available at the usual retail locations, with a recommended retail price (indicative and non-binding) of €4.49 per 75cl bottle.