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Sogrape takes the distribution of Trudie Styler and Sting’s Wines in the USA

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Partnership between Evaton and Il Palagio Estate 

Sogrape’s subsidiary in the USA, Evaton, Inc., announces its official partnership with Il Palagio, Trudie Styler and Sting’s estate, for the distribution of their wines. Produced in the beautiful region of Tuscany, Italy, and winner of several distinguished international awards, the Il Palagio wines now integrate Evaton’s premium collection. 

Evaton, Inc., Sogrape Group’s importer since 2000, has become the exclusive importer of Trudie Styler and Sting’s brand in the USA market, following a partnership that took shape in May and enabled to integrate references such as Roxanne, When We Dance, Casino delle Vie, Baci Sulla Bocca, and Sister Moon in its already extensive fine wines and spirits portfolio.

Il Palagio, the couple’s reference estate where the wines are produced, lies amid the rolling hills of the lush, fertile Tuscan countryside south of Florence. From the mid-1500s Il Palagio harvested, fermented and bottled its own wines. What started simply as a private summer home for Sting and Trudie, quickly reclaimed its reference status within the Italian winemaking industry. Using organic farming methods, the couple replanted 11 hectares of vineyards since 2000, resulting in award-winning wines that honour the estate’s 16th century heritage. 

As Sting puts it, “Il Palagio is one of our favourite places on Earth, which is why Trudie and I have placed a lot of care into the estate and the development of the wines. We are excited to enter a partnership with Evaton, a thoughtful importer that aligns with our values and ambition for the property.” According to Stephen Brauer, CEO at Evaton, “The great lengths that Sting and Trudie have gone to keep the estate’s winemaking tradition alive comes through emphatically in the premium wines they produce. This dedication perfectly complements the Evaton ethos and brands within our portfolio.” 

For Sogrape, this new partnership represents yet another step towards elevating Evaton’s portfolio, which has strived to increasingly focus on renowned brands and wines and reinforces the already recognized diversity and quality of the Group’s wine portfolio.