Sogrape Distribuição Expands Its Portfolio with the Illva Saronno Group’s New Gin Brand
Sogrape Distribuição has just expanded its portfolio and is now the exclusive distributor of Engine in Portugal. New to the Portuguese market, this new gin brand was acquired by the Illva Saronno Group and thus joins the range of spirits distributed exclusively by Sogrape to Portuguese consumers.
After announcing, late last year, the exclusive distribution of Illva Saronno brands, Sogrape Distribuição has now added the Group’s latest spirits brand to its lineup. At the end of February, Illva Saronno Holding S.P.A acquired the company that, until then, held a majority stake in the production and distribution of Engine, which now joins leading brands such as Disaronno, the world’s favorite Italian liqueur, Disaronno Velvet, and Tia Maria, the quintessential coffee liqueur.
Gonçalo Sousa Machado, CEO of Sogrape Distribuição, states: “Being the exclusive distributor of Engine in Portugal is another step forward on the path we have been taking to offer the best spirits on the Portuguese market. We already held the exclusive distribution rights for the Illva Saronno Group, whose quality and tradition align perfectly with Sogrape Distribuição, and it is now with great satisfaction that we add yet another brand to our portfolio. Engine is an innovative and irreverent gin brand, and from now on, it can count on us to bring the best of traditional Italian flavor to Portugal.”
Engine was launched in May 2019 and is already available in more than 30 international markets, but is only now being launched in Portugal. Produced in Italy, it is characterized as a 100% organic gin, with a formula rooted in Italian and Piedmontese tradition, paying homage in its composition to sweet liqueurs, cordials, and sage and lemon liqueurs that were once used as digestive remedies. The inspiration behind Engine draws on the imagery of automobilism—oil cans, fuel, and races—which resulted in an original design, as the bottle is not presented in a traditional form but rather in unusual cans.
Engine is now available on the Portuguese market with a suggested retail price* of €39.99.
*Indicative and not binding.