Sogrape is the new exclusive distributor in Portugal for all Illva Saronno spirits, thereby strengthening its portfolio and its commitment to offering the best spirits to consumers in the Portuguese market.
Sogrape Distribuição is expanding its portfolio with the addition of Illva Saronno spirits. Through this partnership, Sogrape will assume exclusive distribution in the Portuguese market of the leading brands: Disaronno, the world’s favorite Italian liqueur; Disaronno Velvet; and Tia Maria, the quintessential coffee liqueur.
According to Gonçalo Sousa Machado, CEO of Sogrape Distribuição, “it is a great pleasure to be able to contribute to the expansion of Illva Saronno’s presence in Portugal and to diversify and expand our portfolio with brands of excellence, which reinforce our commitment to offering the best spirits to consumers in the Portuguese market.” He adds that, “Illva Saronno’s commitment to quality and tradition aligns perfectly with Sogrape Distribuição’s dedication to providing its customers with an unparalleled selection of premium products.”
“Portugal is a strategic market for Illva Saronno and one of the pillars of our development plans for the European region. Thanks to its business expertise, strong market presence, and market leadership, Sogrape is the right partner for Illva Saronno to develop our brands. Furthermore, we are very excited to consolidate this partnership, which began a few years ago, for the distribution in Italy of its brands: Mateus, Offley, and Sandeman,” says Alvaro Escribano, Sales Director EMEA at Illva Saronno.
Illva Saronno’s brands have been available as part of Sogrape Distribuição’s portfolio since October 1.
About Illva Saronno
Illva Saronno SpA is a leading company in the global wine and spirits sector, with subsidiaries in the U.S., the U.K., and Benelux. Illva Saronno SpA has always focused on the values of heritage, innovation, and quality. It was founded by the Reina family in 1947, but the family’s roots in the Saronno area date back to 1525, with the creation of Disaronno Originale, the world’s favorite Italian liqueur. Today, the portfolio also includes The Busker Irish Whiskey, Tia Maria Coffee Liqueur, Tia Maria Matcha, Rabarbaro Zucca Amaro, Duca di Salaparuta & Corvo, and Florio Marsala. For more information, visit www.illva.com.