Silk & Spice, one of the fastest-growing red blends in the United States, and Sandeman, the historic Port wine house, have just taken over Times Square in New York with a campaign that celebrates authenticity and pioneering spirit. For 12 months, at one of the world’s most iconic locations, these two brands will reach millions of people every day.
The campaign, displayed on a 15-story-tall digital screen located at 1552 Broadway, between 46th and 47th Streets, transforms Silk & Spice and Sandeman into the stars of a breathtaking visual experience. Featuring four interconnected screens, the campaign alternates between the two brands, celebrating their histories and their wines. This initiative elevates Portuguese wine to a position of international prominence and makes a bold statement about its future in the global market.
Filipe Gonçalves, Chief Marketing Officer at Sogrape, notes: “The presence of Silk & Spice and Sandeman in the iconic Times Square represents a remarkable achievement that reflects the international recognition of these two brands. This campaign symbolizes our commitment to transcending borders, elevating the quality and global reach of Portuguese wines by combining tradition with innovation in a unique and memorable celebration.”
Silk & Spice, a wine brand known for honoring the sense of adventure, wisdom, and courage of Portuguese navigators, celebrates the Age of Discovery by drawing inspiration from the sea routes that led them to discover new worlds. Launched in 2016 and a success story ever since, this brand continues to win over consumers eager to explore new wines and seeking new experiences.
Sandeman, meanwhile, recognized as the world’s most award-winning Port wine brand and a leader in the North American market, represents centuries of tradition and excellence. The iconic figure of “The Don,” with his black cape, symbolizes the sophistication and innovation that have made the brand a global benchmark, appealing to both younger generations and longtime connoisseurs alike.
With this high-impact campaign, Silk & Spice and Sandeman reinforce their role as global ambassadors for Portuguese wine. By celebrating the convergence of cultural heritage and contemporary vision, they bring the authenticity of Portugal to the heart of New York, creating an unforgettable connection with a global audience.