New Website and Instagram: Brand Explores New Touchpoints for a Closer, More Direct Relationship
With the goal of creating a closer and more direct relationship with consumers, Porto Ferreira is strengthening its digital presence. Among the new touchpoints the brand is exploring are a website with new features, as well as an Instagram page.
On portoferreira.com, the brand is launching a wine selection guide, which allows consumers to easily and conveniently choose the right wines for each individual and occasion.
Through this platform, users can also delve deeply into the Ferreira brand’s history spanning more than 270 years, as well as learn about Dona Antónia Adelaide Ferreira, a pivotal figure whose contribution to the Douro Region and the Port wine category is undeniable. As for the birthplace of Ferreira Port wines and the terroir that nurtures them, these are featured in the Quinta do Porto section.
Those interested in an immersive tour of one of the most iconic Port wine cellars—the Ferreira Cellars—can explore the various types of tours available here and book their tickets. “This launch is a natural step in a strategy aimed at strengthening close ties with consumers while simultaneously providing them with a complete and unique brand experience,” says Raquel Seabra, Executive Director of Sogrape.
“It was with this goal in mind that we recently launched the brand’s Instagram page and now this new website, which features not only a more appealing design but is also highly functional, positioning itself as a true ally to consumers when choosing wines to enjoy.
We wanted to live up to Porto Ferreira’s most famous expression: ‘Did you ask for this?’ Just as every occasion calls for a particular wine, so does the company, which is why we believe that both the brand’s most loyal consumers and those less familiar with it share the feeling that there is a Porto Ferreira wine for every occasion,” she concludes.
Porto Ferreira: “Did you ask for it?”