Mateus is once again launching a limited edition of three bottles dedicated to the world of music, this time exploring samba, hip hop, and jazz. The new Mateus Rosé bottles are now available in the various markets where the brand is present.
Following last year’s success—with the launch, as part of Mateus’s 80th anniversary, of a first limited edition of three bottles of Mateus Rosé Original celebrating the world of music— Mateus once again combines melody, rhythm, and harmony to embrace the diversity and variety of the musical universe, to broaden horizons and discover new beats, new audiences, and new consumers. This year, the brand has just launched three new limited editions dedicated to jazz, samba, and hip-hop, and will reveal the ambassadors for each musical style in the coming weeks.
The Mateus Rosé Original SAMBA bottle represents freedom and the joy of living. Just like Mateus, Samba is a form of expression that has taken flight and conquered the world. Much more than a musical genre, HIP HOP is a movement that leaped from the streets to the world, built on improvisation, beats, and poetry. It’s also about freedom of expression, respect, and equality. Born from a blend that incorporates elements of various styles, JAZZ is the very essence of diversity and inclusion. Because groove and fun never go out of style, jazz is both modern and classic at the same time. It’s about improvisation and relaxation, like a glass of Mateus at the end of the afternoon.
“Mateus’s connection to music stems from a shared calling to bring people together and celebrate life, and there are many famous musicians who, over the years, have had some connection to the brand—whether as fans or avid consumers,” explains Raquel Seabra, CEO of Sogrape. “These bottles embody that connection and the brand’s historical legacy,” she concludes.
This is a realm the brand has always been involved in, thanks to its popularity among artists worldwide and its regular presence at music festivals. This year, Mateus Rosé will also be present at Primavera Sound Porto in June, creating moments of celebration for music lovers.
Additional
Information: Mateus is a success story for Sogrape and a true global case study. A truly global brand, present in over 100 markets and with more than one billion bottles sold. With a track record of consistent growth that demonstrates the exceptional momentum and dynamism the brand has experienced, in 2021 Mateus posted its best results in the last 30 years, with approximately 23 million bottles sold (> 30 bottles per minute). It is also an example of how a historic brand can reinvent itself over time, attracting new consumers and setting trends, without losing sight of its essence.