Celebrating three decades of history
Herdade do Peso has just renewed the estate’s wine range with new additions and a revamped image, signed by Amphora Design, under the supervision of Neil Tully – Designer and Master of Wine. This change reflects the positioning Herdade do Peso adopted as a symbol of modernity and authenticity.
Herdade do Peso now showcases the estate’s new wine range with three products that will remain permanently available: Herdade do Peso Parcelas, Herdade do Peso Revelado and Herdade do Peso Reserva. With a homogeneous image in tones of white and grey, where the brand and the origins of the wine are highlighted in gold, the new bottles give centre stage to Alentejo’s Nature.
Yet another level above in the already long life of the project, as stated by Raquel Seabra, Executive Board Member at Sogrape: “Herdade do Peso has been building a range combining modernity and authenticity. What we now put forward results from over three decades of work and a shared will to represent such a special terroir. In the 90s, the brand surprised everyone by creating red wines in a typically white region. In 2022, it takes yet another significant step towards growth by investing in the winery and planting more than 40 hectares of vineyards, thus reflecting a clear bet in the estate’s wines”, she concludes.
Along with its new image, the new wines from Herdade do Peso will be presented in a series of oenological dinners, as well as a digital and press communication campaign.
Herdade do Peso Parcelas 2019 and Herdade do Peso Revelado 2019 are already available in the market, with an SRP (suggested, not binding) of €50.00 and €15.00, respectively.More information available at www.herdadedopeso.com