The Gazela #SemFiltros campaign hits the streets today with a creative concept that embodies freedom, spontaneity, acceptance, and diversity. An uncomplicated, authentic, and prejudice-free positioning, focused on the consumer, has been in the works since last year and coincides with Gazela’s recent recognition as a Superbrands 2023 brand.
Gazela’s new campaign invites people to simplify their lives, setting aside prejudices and insecurities so that life—and, above all, summer—can be enjoyed unfiltered and on one’s own terms. Created by WyCreative, the campaign features billboards and a digital campaign that will run over the coming weeks.
“Consumers know Gazela exactly as it is: light, fresh, and fruity wines that accompany us authentically through life’s many moments,” explains João Reis, Head of Marketing at Sogrape. “This authenticity also means embracing who we are. Gazela is an uncomplicated brand by nature, and this campaign aims to inspire everyone to express themselves without filters,” he concludes.
The campaign’s launch coincides with Gazela’s recent recognition as a Superbrands 2023 brand, an accolade awarded by Portuguese consumers that aligns with the brand’s strategic shift, which has also been reflected in its portfolio through new formats, packaging, tone, and content—always with the consumer at the center.