Sandeman has put the Douro on the virtual world map through an immersive tour of Quinta do Seixo, becoming the first wine brand in Portugal to have a presence in the metaverse. The experience is available at Caves Sandeman and will, in the future, allow anyone, anywhere, to visit the world’s oldest Demarcated and Regulated Region.
A pioneer and innovator in Portugal’s wine sector, this is a fully immersive tour in which the most iconic spaces of Quinta do Seixo have been recreated in a parallel reality, allowing visitors to the Sandeman Cellars in Gaia to explore this iconic estate in the Douro region, where Sandeman Port Wines are produced.
“There are several historic and groundbreaking milestones that have shaped Sandeman’s path to success. A global, contemporary, and innovative brand, it has always stood out for its pioneering spirit,” says George Sandeman. A member of the 7th generation of the founding family, George adds: “This experience marks yet another chapter in this history and enriches it with the presence
in a rapidly growing region, which will enable a whole new approach to wine tourism.”
Although the experience is currently available exclusively at the Sandeman Cellars, the goal is that, in a future phase, it will be possible to visit the Douro and Quinta do Seixo from anywhere in the world—requiring only a pair of virtual reality glasses to reach remote consumers and engage a younger target audience familiar with this type of technology. It is, therefore, an experience that goes beyond virtual reality, as it not only enables this remote access but also facilitates interaction among multiple people in the same space.
Sogrape’s entry into the metaverse, through the Sandeman brand, is part of the company’s innovation strategy and its importance for the company’s future as a source of business transformation and sustainability, focusing on the combination of talent, knowledge, and technology to build the company’s next legacy.
The virtual tour of Quinta do Seixo in the metaverse, currently in the testing phase, is available Monday through Friday, from 12:30 p.m. to 2:00 p.m., at the Sandeman Cellars. At this time, the experience is designed to allow a maximum of four people to interact with one another simultaneously throughout the tour.
Visit to Quinta do Seixo in the metaverse:
Location: Sandeman Cellars
Time: between 12:30 p.m. and 2:00 p.m.
Price per person: €19 during the soft launch phase
Reservations are required at https://winetourism.sogrape.com/en/visit/sandeman or via email at [email protected]