Trinca Bolotas’ new campaign is a toast to friendship! With the tagline “Among friends, there are always stories,” the brand from Herdade do Peso in Vidigueira invites the Portuguese to share their memories of good times spent in the company of this Alentejo wine.
The new campaign for Trinca Bolotas—the Alentejo’s most famous acorn-fed pig—is based on the concept of friendship and memories shared among friends. True to its Alentejo roots, the brand is already known as a source of stories, a catalyst for good conversations and enjoyable moments of togetherness that take place around a table while savoring a glass of wine. It is on these occasions that stories are not only recalled but also created anew.
The campaign draws a direct parallel between the brand’s tagline—“The name alone is half the story”—and the moments shared among friends, whether they involve adventures, places they’ve visited, vacations, or even past loves. As João Gomes da Silva, CEO of Sogrape, explains, “this new campaign seeks to rekindle moments of togetherness and sharing among friends, always in the company of Trinca Bolotas, a wine that positions itself as the perfect companion for these occasions.”
Trinca Bolotas maintains an innovative style that characterizes its communications, with a humorous and laid-back tone aimed at a young, trend-conscious audience that appreciates unique experiences.
Created by FUEL, the new campaign reinforces the two pillars that define the brand—and Trinca Bolotas in particular: its Alentejo roots, evident in moments of togetherness, and its urban attitude, reflected in the imagery and narrative of the film and communication materials.
The campaign will air over the next month on television, digital platforms, and outdoor media (bus shelters and point-of-sale displays). The film was produced by Fast Forward.
Link to the official video (20 sec) and behind-the-scenes footage.