Trinca Bolotas unveils the new look for its red, white, and rosé wines, in an evolution that blends authenticity with a more modern aesthetic. With its Alentejo soul but an urban spirit, the brand reinforces its unique identity through a more elegant, appealing, and youthful design.
The famous Alentejo pig, the vibrant orange hue, and the unmistakable lettering remain prominent on the labels. The changes lie in the details: the logo takes center stage, the design appears cleaner and more balanced, and the brand’s visual identity takes on a more contemporary touch, without losing the fun and genuine character that defines it.
“Trinca Bolotas is a wine full of personality, with roots in the Alentejo but an urban flair. After 10 years of a solid market presence, this refresh represents a natural evolution of the brand, which remains true to its essence but with a more modern look, ready to continue winning over new consumers,” says Filipe Gonçalves, Chief Marketing Officer at Sogrape.
More than just a wine, Trinca Bolotas is a true conversation starter. “It’s a brand born to fuel stories—with humor, authenticity, and simplicity,” adds Filipe. Trinca Bolotas is a regular presence at tables filled with friends and good cheer, where time flies by unnoticed and every story calls for another glass—and every glass, inevitably, another story.
Another new development is the vegan certification of the brand’s three wines. The Red has been vegan since the 2020 harvest, and starting with the 2024 harvest, the White and Rosé will also carry the European Vegetarian Union’s V-Label. This means that only plant-based proteins are used in the clarification process—a choice that appeals to those seeking more sustainable and inclusive options.
The Trinca Bolotas Red, White, and Rosé wines, featuring their new packaging, are now available on the market with a recommended retail price (indicative and non-binding) of €6.99.