Press Release May 31, 2021 – “Summer Begins… with Prizes” is the campaign being launched by Sogrape Distribuição to liven up the summer days for the Portuguese people and reward the best shoppers. By purchasing Sogrape wines, consumers can qualify for incredible prizes, while also supporting the Gil Foundation and the APELA Association.
The Portuguese need a wave of optimism and good cheer, and this campaign comes at just the right time. The warmer days are here and invite moments of relaxation outdoors—whether chatting with a neighbor at the window or lounging on a deck chair on the balcony while listening to your favorite music. From June 1 to August 31, when you buy Sogrape wines—such as Mateus Rosé, Gazela, Planalto, Trinca Bolotas, or Grão Vasco—you can participate in the “Kick Off Summer… for prizes” campaign via the platform www.abreoverao.pt, where more than 1,300 prizes will be awarded. The Gil Foundation and the Portuguese Association for Amyotrophic Lateral Sclerosis (APELA) were the institutions chosen to receive a donation from this campaign, in the amount of €750 each.
With proof of purchase, consumers must register it on the campaign website and validate their entry. The purchase amount is converted into points and exchanged for prizes. In addition to the grand prize of 3,500 euros—distributed as three prizes of 2,000, 1,000, and 500 euros for the top three finishers in the campaign’s cumulative ranking—consumers are also eligible for weekly prizes of up to 100€ (in the form of a Unibanco Alegria Card), vouchers for online bookstores (worth 10€ each), and gas vouchers (worth 5€ each).
Sogrape Distribuição has thus transformed a classic summer promotion into a comprehensive, multi-faceted campaign. “We are all more confident that this summer will be closer to the ones we love to spend time with and look back on fondly. We therefore want to send a message of optimism, which takes three forms: for our retail partners, for consumers—knowing they value a campaign with attractive prizes—and, finally, for two institutions that will ultimately receive symbolic support for their commendable work,” comments Júlio Martins, General Manager of Sogrape Distribuição.