Mateus has just launched the limited-edition “Mateus World Tour” 2025
Mateus presents its new limited edition “Mateus World Tour,” a tribute to the world of travel and the cultural diversity that unites consumers around the globe. With the tagline “When the world is your destination, Mateus is your passport,” this special edition explores a new dimension of the brand’s universe, adorning its iconic packaging with a visual theme inspired by travel and the freedom to set out on new discoveries.
Following the success of previous editions, Mateus returns with a concept that highlights its international presence and its ability to remain relevant to those who choose it. The brand thus embraces the theme of travel, evoking the various countries where it is present and where it can be enjoyed. This edition invites consumers to discover new places and experiences, and reinforces Mateus’s truly global identity, which unites cultures in moments of sharing and relaxation.
“With over 80 years of history, Mateus has accompanied generations of consumers during moments of celebration, achievement, and reunions. Its legacy is rooted in its ability to stay current and close to its consumers, without ever losing its essence. Mateus serves as a bridge between people, cultures, and generations, and this limited edition reflects exactly that! We want to continue inspiring moments of spontaneous celebration and creating experiences that transcend borders,” says Filipe Gonçalves, Chief Marketing Officer at Sogrape.
Available in Mateus Rosé Original, Mateus White, and Mateus Medium Sweet, the limited edition dedicated to travel features packaging decorated with symbols illustrating countries where Mateus has a strong presence—such as Portugal, the United Kingdom, France, Spain, Italy, Brazil, and Romania — reminiscent of a stamped passport that evokes memories and transports you to new destinations.
The sleeve covering this limited edition is made from recycled plastic and was designed to allow for easy separation of materials, facilitating the recycling process and reinforcing the brand’s commitment to sustainability.
The 2025 “Mateus World Tour” edition is now available at the usual retail locations, with a recommended retail price (indicative and non-binding) of €4.49.