“Ask for Stories” is the campaign that celebrates the humor and authenticity of this Alentejo wine brand.
Trinca Bolotas presents its new communication campaign under the slogan “Ask for Stories,” where wine sparks conversations, laughter, and stories shared around the table among friends. The brand thus reinforces its lighthearted, fun, and authentic identity, solidifying its position in the realm of humor and gastronomy.
Comedian Salvador Martinha stars in the campaign film as a storyteller, set during a dinner among friends. The unexpected twist? All the guests share one thing in common: they laugh like crazy. The result is a warm and relaxed portrayal that captures the essence of Trinca Bolotas—a wine crafted to inspire conversation, provoke laughter, and transform simple meals into unforgettable memories.
“We want Trinca Bolotas to continue being the natural choice for those who value authentic moments at the table, among friends and in good spirits. This campaign reinforces precisely that vision, showing that wine can be laid-back, irreverent, and, at the same time, deeply connected to the emotions we share with those we care about most,” says Filipe Gonçalves, Chief Marketing Officer at Sogrape.
The campaign features creative direction by Stream and Tough Guy and production by 78 Films—partners who helped bring the brand’s fun and authentic tone to life—and relies on Initiative for strategic media planning and amplification across various channels.
More than just a wine, Trinca Bolotas is an invitation to celebrate life with humor and authenticity, turning every gathering around the table into a story to remember. The campaign is featured on television, outdoor advertising, digital platforms, and at points of sale, highlighting the brand’s key assets: the Alentejo black pig, the vibrant orange color, and the unmistakable lettering.
Trinca Bolotas Red, White, and Rosé wines are available on the market with a recommended retail price (indicative and non-binding) of €6.99.